Westfield Stratford City

Westfield Stratford city is so big, it had to be given its own postcode. The centre would be a challenge for anyone to navigate in itself, but it also happens to be the gateway to the 2012 Olympic park, connecting it to a major London transport hub and an international railway station. Making the lie of the land clear would be crucial to the success of the area. For everyone who would use it, whether passing through or staying local, clear routes would be essential.

We knew that, besides highlighting the functions of Westfield itself, marking the major routes in and around it was critical. To do this something out-of-the-ordinary was necessary. We proposed compact but very visible signs – beacons to light the way through the dazzle of shops. The resulting path cuts a calm, clear, reassuring route through the dizzying kaleidoscope of retail.

Westfield Stratford City opened in September 2011 without a hitch. It attracted 1 million visitors within the first week of opening, with footfall averaging over 900,000 visitors a week in the first 14 weeks of trading.