Supporters at the Athletics
Aerial view across the Olympic 2012 site
Olympic skyline
Madda, our second Olympic torch bearer
Senior Principal Jerry Anderson Olympic torch bearer
Populous has been involved in 10 Olympic Games and were the bid architects for 3 consecutive host city awards for London 2012, Glasgow 2014 and Sochi 2014. Our unique experience allows us to optimise the use of the city to create compelling venue distribution plans. We work alongside bidding cities to provide a comprehensive proposal to organise the Games that will appeal to the IOC. Since 2003, Populous assisted the London 2012 bid team with in-house architects who created the bid winning London wide sports masterplan.
With more than a 1,000 projects completed globally, we open locations to the world –creating iconic venues that become a financial success. Our portfolio includes 3 Olympic stadiums - Sydney 2000, Sochi 2014 and the London 2012 Olympic Stadium, which has already become the centre piece of the park and a catalyst for the urban regeneration of East London. The number of venues that Populous has previously designed embraces the sustainable concept of a Green Games presented in the venue plan development submitted to the IOC.
Populous Activate has a unique understanding of sports and entertainment, delivering creative design solutions with commercial vision to enhance the live experience. We engage audiences through visual identity and innovative ideas. For London 2012, we have created a set of flexible graphic principles that have been applied across several venues on the Olympic Park.